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Philosophy
What I believe
I believe that pro athletes in the outdoor industry deserve better digital platforms. Not template sites. Not generic solutions. Custom technology built specifically to support your career and connect with your community in authentic ways.
Your platform should reflect your story, support your goals, and grow with your career. It should be something you own, something you control, and something that serves you - not the other way around.
I build platforms that matter. Technology that helps you connect more deeply with your audience, share what you care about, and build a sustainable career doing what you love.
Who I Work With
You might be a good fit if
You're a professional athlete
You compete in trail running, climbing, cycling, or other outdoor sports. You're building a career and need technology that supports your brand.
You want to own your platform
You're ready to invest in custom technology that you control. Not a template, not a rental - something built specifically for you.
You value authentic connection
You want technology that helps you connect more deeply with your community, not just collect followers. Real relationships matter.
You're thinking long-term
You're building a career, not just chasing short-term gains. You need a platform that can grow and evolve with you over time.
What We Build
Your platform, built for you
Every platform is custom-built for your specific needs. Here are some of the things we typically include:
Race Schedule & Results
Showcase your upcoming races, past performances, and achievements. Keep your community updated on where and when they can follow you.
Media & Press Kit
Professional media resources for sponsors and press. High-quality images, race stats, biography, and brand assets all in one place.
Blog & Storytelling
Share your journey through writing. Race reports, training updates, personal stories. Your voice, your platform.
Sponsor Showcase
Highlight the brands that support you. Build stronger relationships with current sponsors and attract new partnerships.
Training & Coaching
Offer coaching services, training plans, or educational content. Share your expertise and build additional revenue streams.
Community Features
Newsletter signup, social media integration, and ways for your community to connect with you and support your journey.
Plus Strategy & Consulting
Beyond the technical build, I provide consulting on content strategy, brand narrative, and how your platform fits into your broader career goals. We work together to create something that serves your needs now and can grow with you in the future.
Process
How we work together
01
Discovery
We start with a conversation. I want to understand your story, your goals, and what success looks like for you. What do you need from your platform? What's your content strategy? How does this fit into your broader career?
02
Strategy
Together we define the platform architecture, content structure, and technical approach. I provide recommendations based on what I know works, but ultimately we build what serves your specific needs.
03
Development
I build your platform using modern web technologies. Throughout development, we stay in close communication. You see progress regularly and have input on how things work and feel.
04
Launch & Support
We launch your platform and I provide training on how to manage and update it. You own everything - code, content, domain. I stay available for ongoing support as your needs evolve.
What Athletes Say
Lauro's expertise bridges technology and brand strategy. He understands how to connect technical excellence with authentic storytelling.
Emily Schmitz
HOKA Athlete
Lauro is an incredible engineer with a deep understanding of how to leverage technology for social good. His expertise has been invaluable.
Anya Yeager
LOTUS Humanitarian
Ready to build your platform?
Let's discuss how I can help you create a custom platform that supports your brand and connects with your community.